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EVENT AGENDA
Eastern Standard Time
8:00 AM - 8:45 AM
CHECK-IN AND BREAKFAST
Start your day with event registration and complimentary breakfast while networking with fellow AWS partners.
9:00 AM - 9:20 AM
KICK-OFF
This opening session will set the stage for a day of learning, collaboration, and networking.
9:30 AM - 10:00 AM
HOW TO WIN IN SMB
This strategic session will outline priority workloads for each segment, helping you focus your resources and solutions where they matter most. Learn how to position your offerings effectively and align your technical capabilities with customer needs across the SMB spectrum. Learn about which sales roles to engage at AWS, including the newest AWS role, Partner Territory Managers (PTMs), and identify how you can align your team accordingly.​​
10:10 AM - 10:25 AM
BREAK
Take time to refresh and network during our mid-morning break.
10:30 AM - 11:00 AM
ACCELERATE SMB SUCCESS WITH AWS SOLUTIONS
Learn how to build compelling SMB solutions using our business-first approach and explore the SMB Starter Kit that can accelerate your time-to-market.
11:05 AM - 11:35 AM
PARTNER WITH AWS PARTNERS
Gain insights from successful partner collaboration stories and discover the power of tri-party engagements in the AWS ecosystem.
11:40 AM - 12:40 PM
LUNCH
Enjoy networking opportunities over lunch with fellow partners and AWS team members
12:50 PM - 1:20 PM
MARKETING EXCELLENCE IN SMB
Master segment-specific marketing strategies and learn demand generation techniques to effectively engage SMB decision-makers.
1:30 PM - 3:00 PM
ACTIVITY: SPEED NETWORKING
Participate in dynamic speed networking sessions with Parter Territory Managers, AWS team members, and AWS Partners to forge valuable connections.
3:00 PM - 3:15 PM
BREAK
Recharge with a quick afternoon break before the final sessions.
3:15 PM - 3:40 PM
ACCELERATE SALES IN SMB
Learn how to optimize your sales approach using ARRC best practices and leverage incentive combinations for maximum impact.
3:45 PM - 4:15 PM
GROW YOUR SMB PRACTICE
Discover strategic pathways to scale your AWS practice through complementary programs while maintaining SMB focus.
4:20 PM - 4:30 PM
WRAP UP
Conclude the day with key takeaways, complete the event survey, and receive exclusive AWS swag.
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